Social Marketing

Social marketing revolves around the conversation others are having about you. These conversations can launch your brand into new and exciting opportunities, or lock your brand into a negative perception spiral. You can choose to facilitate the conversation, observe it or ignore it.

In December 2009, 37% of people in the U.S. visited Facebook; up 105% compared with the previous year. Daily site visits were up 181%, and total pages viewed increased 151%.

Social media is not just a young persons’ fad; 60% of adults maintain a profile on a social networking site and a third of adults post at least once a week. This is a medium that your clients and customers are engaging.

Shifting the Paradigm

Building community in the social media space is an effective way to:

• Increase brand awareness & favorability
• Monitor and act upon customer concerns, ideas and requests
• Show an immediate, proactive response in crisis situations

VI's marketing specialists will help you accomplish fundamental milestones of a successful social marketing campaign. We focus on helping you empower the right people, to transmit the right messages, through the right places and platforms.

Developing a Successful Campaign