Values That Work
The organizational values establish the norms and behavior expected of individuals within the organization. Without strong organizational values, organizational members will, by default, follow their individual value systems. These may or may not promote behavior that the organization finds desirable.
While organizational values provide guidelines for behavior, they also provide the vocabulary and framework to manage conflict in a productive and positive fashion. The culture of the organization is shaped by how individuals respond to conflict and how the values influence perception. Cultural patterns are transmitted from one generation to the next and are particularly powerful in determining individual behavior.
Dealing With Crisis
Venture International LLC offers a range of training programs to prepare for, or help prevent the occurrence of a crisis. By nature, some crises are very difficult to foresee, and therefore, prevent from occurring. VI training sessions will also empower employees to diminish the negative impact of crisis situations within your organization. This is achieved by defining roles and responsibilities, developing messaging strategies, and illuminating how to work with internal and external publics to maintain the organization’s reputation and relationships.
Working With the Media
The mass media is more effective and more accessible to the public than ever before. Although the aim of the media is to inform the public of major news events, there is undoubtedly a crossover into altering the opinions of the public. As a result, the media is one of the greatest communication tools in modern day society. Understanding how to use the media to your advantage can provide huge benefits in your marketplace. With VI training, you will learn the motives reporters bring to the interview, and learn how to work with the various media outlets in telling "your" story.
Proactive training in working with the media will save your organization time and embarrassment in the face of a crisis. In a crisis, time is priceless, and every second lost may lead to escalation of the issue — it is in this scenario where an understanding of the media will allow your organization to respond swiftly and reduce your exposure.
Online Image Management
Information on the Internet flows freely and anyone can post. Once you are targeted online, it can take months or even years to re-establish a good reputation. The best mode of action is always a proactive approach.
It's time that you developed a comprehensive strategy to protect your most valuable asset — your reputation. VI's shortcourse will provide you with a broad action plan for developing a strong postive online reputation, which will protect you in times of online attack and provide you with a strong marketing tool in everyday life. The shortcourse can also be tailored to educate people already suffering from a bad reputation and how to turn that around.
Communication Effectiveness
Communication is not an optional activity. We are all communicating through verbal and non-verbal signals, all of the time. With this in mind, the importance of being an effective communicator, and understanding how best to use communication to further your abilities, cannot be overstated.
Effective communication on the organizational scale will involve external and internal stakeholders in your mission and vision, and can improve the reputation of the organization within the community. Depending on the industry or organization type, this has varying, but beneficial repercussions.
Capitalizing on Conflict
Conflict occurs when individuals are frustrated by scarce resources, unmet expectations, or an inability to attain goals. These conditions occur in almost all organizations, and conflict can actually be a highly productive way of overcome these issues when handled correctly. Most people are conflict-averse by nature, and do not understand how effectiveness can be produced by engaging in open and honest discussion of the issues.
This VI Shortcourse will uncover how to approach conflict from a values-based perspective, and make conflict a productive step in the problem-solving process. Participants will learn about the natural reactions to avoid or escalate conflict, and about how they can change perceptions and behaviors to manage conflict effectively.